Malaika Studiosby Rotsi

Website design prices in Nairobi

What should a serious business website cost?

Website prices in Nairobi vary because not every website is solving the same business problem. Some businesses need a clean starter page. Others need a full client magnet system with proof, SEO, social integrations, email capture, automation, and follow-up.

These are practical starting points. Final pricing depends on page count, content readiness, design depth, integrations, SEO, social media connections, email marketing, automation, and whether the website needs to connect into a wider client journey.

01Small package

Digital Presence Check

KES 15,000

A focused review of your website, search presence, social proof, customer journey, and inquiry path.

Budget-conscious founders who need to know what is wrong before spending more.
  • Website/search/social review
  • Homepage clarity check
  • Inquiry path review
  • SEO basics check
  • Short action report
02Small package

Website Refresh Audit

KES 25,000

A deeper audit for existing websites that need a serious fix plan before redesign or marketing.

Businesses with a site that looks outdated, unclear, slow, or weak on inquiries.
  • Full website audit
  • SEO and content review
  • Trust/proof review
  • Mobile review
  • Prioritized fix plan
03Starter build

Client Magnet Starter Page

From KES 45,000

One polished page built to explain your offer clearly and guide visitors to WhatsApp, email, booking, or a form.

Lean founders, campaigns, launches, and service offers that need one strong action path.
  • 1-page website or landing page
  • Responsive design
  • Copy cleanup
  • WhatsApp/email CTA
  • Contact form
  • Basic SEO
  • Analytics setup
  • Launch support
04Refresh build

Business Website Refresh

From KES 85,000

A sharper version of your current website with stronger structure, copy, design, SEO foundations, and inquiry paths.

Growing SMEs with real proof and an existing presence that no longer reflects the business.
  • 4-7 page refresh
  • Homepage/service/contact pages
  • Copy restructuring
  • Responsive design
  • Image optimization
  • Basic schema
  • SEO metadata
  • Analytics
05Full website

Full Business Website

From KES 120,000

A complete multi-page business website with service pages, inquiry paths, social links, email capture, SEO setup, and launch support.

Serious SMEs that need a proper business website, not only a digital brochure.
  • 5-10 pages
  • Content structure
  • Custom design direction
  • Service pages
  • Contact/inquiry paths
  • Social media integration
  • Email capture
  • SEO foundations
  • Schema
  • Analytics
06Product build

E-commerce / Product Catalogue

From KES 150,000

Product or catalogue websites with product structure, quote or checkout flow, payment support where scoped, and SEO foundations.

Product-based businesses that need catalogue, quote, checkout, or M-Pesa/payment support.
  • Product/catalogue structure
  • Product pages
  • Quote or cart flow
  • Payment/M-Pesa support where scoped
  • Customer inquiry path
  • Analytics
  • SEO foundations
07Strategic website

Full Client Magnet Website

From KES 180,000

Strategy, copy direction, custom page structure, proof sections, SEO foundations, email marketing readiness, and conversion flow.

Businesses that need the website to actively support trust, inquiries, and growth.
  • Strategy and copy direction
  • 7-12 pages
  • Service/pricing/proof pages
  • Social media integration
  • Lead capture
  • Email marketing readiness
  • Advanced SEO foundations
  • Schema
  • Conversion flow
08Connected system

Website + Follow-Up System

From KES 250,000

A website connected to CRM/contact capture, WhatsApp flows, email marketing, booking, lead routing, and automation planning with Rotsi.

Teams that lose opportunities after the first inquiry or need follow-up built into the journey.
  • Website plus CRM/contact capture
  • WhatsApp flow
  • Forms or booking
  • Lead routing
  • Email marketing setup where scoped
  • Automation planning
  • Reporting handoff

The practical things

A website does not only need design. It needs to be connected, trackable, secure, findable, and easy to contact from.

What affects price

  • Whether the project is a new website, redesign, landing page, or audit.
  • How much copywriting, content structure, and proof gathering is needed.
  • Page count, visual depth, imagery, case-study needs, and responsive states.
  • SEO foundations, schema, performance work, and launch handover.
  • Integrations such as social media, email marketing, WhatsApp, forms, booking, CRM, or follow-up automation.

Useful add-ons

  • Extra page after agreed scope
    KES 8,000-15,000/page
  • Copywriting/content cleanup
    From KES 20,000
  • SEO setup upgrade
    From KES 25,000
  • Google Business Profile setup
    KES 10,000
  • Monthly website care
    From KES 7,500/mo
  • Monthly SEO/content support
    From KES 25,000/mo
  • WhatsApp/contact flow setup
    From KES 15,000
  • M-Pesa/payment integration
    From KES 25,000
  • Business email account setup
    From KES 5,000
  • Domain/hosting procurement support
    From KES 5,000

Payment terms

Small packages

70% upfront, 30% on delivery

Website builds

50% deposit, 40% design/build milestone, 10% before launch

Large systems

Milestone-based payment plan agreed before work begins

Pricing questions

How much does a professional business website cost in Nairobi?

Malaika Studios website work starts with a Digital Presence Check at KES 15,000. A focused starter page starts from KES 45,000, full business websites start from KES 120,000, and connected client magnet systems start from KES 250,000.

Can I start small before paying for a full website?

Yes. The Digital Presence Check and Website Refresh Audit exist for founders who need quick feedback before committing to a full website build.

Can an existing website be improved instead of rebuilt?

Yes. If the structure is usable, a refresh can improve copy, proof, design, page speed, SEO foundations, and inquiry flow without rebuilding everything.

Does website pricing include SEO?

Every website project should include SEO foundations such as crawlable pages, titles, descriptions, headings, internal links, image handling, and useful text. Ongoing content and ranking work can be scoped separately.

Can the website connect to social media, email marketing, and automations?

Yes. Social media integration, email capture, email marketing readiness, WhatsApp flows, CRM/contact capture, and automation planning can be included depending on the package and scope.

Fit before figure

If your business is good but the website does not show it, start with the right level of work.

Request a fit-and-scope estimate ↗